Consumer ethnocentrism and influence of role model on generational cohorts' purchase intentions towards herbal products/ created by Moon Moon Haque and Nidhi Maheshwari

By:

Haque, Moon Moon [author]

Contributor(s):

Maheshwari, Nidhi [co author]

Material type: Text

TextSeries: Asia-Pacific journal of management research and innovation ; Volume 11, number 4Los Angeles: Sage, 2015Content type:

text

Media type:

unmediated

Carrier type:

volume

ISSN:

2319510X

Subject(s):

Consumer ethnocentrism -- Consumer behaviour -- Herbal products

LOC classification:

HD30.4 ASI

Online resources:

Click here to access online

Abstract: The main purpose of this study was to investigate what leads customers to ethnocentrism and the effects of ethnocentrism on their attitudes towards purchase intentions. The other objective was to study product preferences of different age cohorts towards herbal products and the influence of role model on their purchase intention behaviours.

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Holdings
Item type	Current library	Call number	Vol info	Copy number	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	HD30.4 ASI (Browse shelf(Opens below))	Vol. 11, no.4 (pages 305-313)	SP25999	Not for loan	For in house use only

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The main purpose of this study was to investigate what leads customers to ethnocentrism and the effects of ethnocentrism on their attitudes towards purchase intentions. The other objective was to study product preferences of different age cohorts towards herbal products and the influence of role model on their purchase intention behaviours.

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