Midlands State University Library
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Consumer ethnocentrism and influence of role model on generational cohorts' purchase intentions towards herbal products/ created by Moon Moon Haque and Nidhi Maheshwari

By: Contributor(s): Material type: TextTextSeries: Asia-Pacific journal of management research and innovation ; Volume 11, number 4Los Angeles: Sage, 2015Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISSN:
  • 2319510X
Subject(s): LOC classification:
  • HD30.4 ASI
Online resources: Abstract: The main purpose of this study was to investigate what leads customers to ethnocentrism and the effects of ethnocentrism on their attitudes towards purchase intentions. The other objective was to study product preferences of different age cohorts towards herbal products and the influence of role model on their purchase intention behaviours.
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Holdings
Item type Current library Call number Vol info Copy number Status Notes Date due Barcode
Journal Article Journal Article Main Library - Special Collections HD30.4 ASI (Browse shelf(Opens below)) Vol. 11, no.4 (pages 305-313) SP25999 Not for loan For in house use only

The main purpose of this study was to investigate what leads customers to ethnocentrism and the effects of ethnocentrism on their attitudes towards purchase intentions. The other objective was to study product preferences of different age cohorts towards herbal products and the influence of role model on their purchase intention behaviours.

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