The McDonaldization of society : into the digital age / created by George Ritzer

Chapter 1. Introduction McDonaldization: The Basic Principles The Advantages of McDonaldization A Critique of McDonaldization: The Irrationality of Rationality McDonald′s: Creating the "Fast-Food Factory" McDonald′s and Other Brick-And-Mortar Consumption Sites The Long Arm of McDonaldization McDonald′s as an American and a Global Icon A Look AheadChapter 2. McDonaldization: Past and Present Thinking about the Brick-And-Mortar "Solids", Digital "Liquids", and the Augmented Reality of "Bricks-and-Clicks" Key Predecessors McDonaldization and Consumption Today Comparing McDonald′s, Wal-Mart and Amazon.comChapter 3. Efficiency: Consumers 1 Efficiency: Drive-Throughs and Finger Foods Calculability: Big Macs, Algorithms and Big DataChapter 4. Predictability and Control: Consumers 2 Predictability: It Never Rains on Those Little Houses on the Hillside Control: Human and Nonhuman RobotsChapter 5. Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1 McJobs and the Dimensions of McDonaldization Efficiency: It′s a Fetish Calculability: Zeal for SpeedChapter 6. Predictability and Control: McJobs and Other Mcdonaldized Occupations 2 Predictability: Scripting and Controlling Employees Control: Even Pilots Aren′t in ControlChapter 7. The Irrationality of Rationality: Traffic James on Those "Happy Trails" Inefficiency: Long Lines at Checkout High Cost: Better off at Home False Friendliness: "Hi, George" and Emojis Disenchantment: Where′s the Magic? Health and Environmental Hazards: A Day′s Calories in One Fast-Food Meal Homogenization: It′s No Different in Paris Dehumanization: Getting Hosed at "Troff ′n′ Brew" Dealing With Irrationality: Of Velvet, Rubber, of Iron Cages? Conclusion Find a Copy at a Library Filter by: any any 43 editions in 1,739 libraries Showing 1,249 libraries near Only public libraries Library Type Academic Academic University of Limpopo 689 kilometers from your current location. Private Bag X1112, Sovenga, 0727, South Africa Favorite Library Library Type Academic Academic Botswana International University of Science & Technology BIUST 928 kilometers from your current location. Private Bag 16, Palapye, Botswana Favorite Library Library Type Academic Academic University of Botswana Library 929 kilometers from your current location. Private Bag X0022, Gaborone, Botswana Favorite Library Library Type Academic Academic Tshwane University of Technology TUT 929 kilometers from your current location. Staatsartillerie Road,, Pretoria West, Pretoria, 0001, South Africa Favorite Library Library Type Academic Academic University of Pretoria 929 kilometers from your current location. University of Pretoria, Department of Library Services, Lynnwood Road, Hatfield, Pretoria, Gauteng, 0002, South Africa Favorite Library Library Type Academic Academic Afrikaanse Protestantse Akademie 929 kilometers from your current location. PO Box 11488, Hatfield, Pretoria, 0028, South Africa Favorite Library Library Type Academic Academic Unisa: Muckleneuk Campus 932 kilometers from your current location. Preller Street, Muckleneuk Ridge, Pretoria, 0002, South Africa Favorite Library Library Type Academic Academic University of the Witwatersrand Library Wits Library 982 kilometers from your current location. 1 Jan Smuts Avenue, Johannesburg, 2001, South Africa Favorite Library Library Type Academic Academic University of Johannesburg - Auckland Park Kingsway Campus 982 kilometers from your current location. Library and Information Center, PO Box 524, Auckland Park, 2006, South Africa Favorite Library Library Type Academic Academic Vaal University of Technology Library Goldfields Library 1,041 kilometers from your current location. Andries Potgieter Boulevard, Vanderbijlpark, 1900, South Africa Favorite Library … Results per Page: 10 Goodreads Ratings & Reviews 3.81 2,056 ratings • 121 reviews 10 years ago Jonathan-David I'm pretty sure Goodreads represents the rationalization of book reviews and is putting mom-and-pop book review sites out of business. I can't help using them for recording and rating the books I've read, though. I'm sorry mom (and pop). 13 readers found this review helpful 7 years ago Doug Really entry level sociology, which is why it is so often referenced/assigned in introductory courses. That said, I don't think it should be avoided by veterans of sociological theory. George Ritzer presents an argument that reinforces Weber's cent… 11 readers found this review helpful 3 years ago Elari NOT (@!#*&!) a theoretical book. Basically 300 pages that go something like this (this is a completely random excerpt): ”There are innumerable other Internet sites (e.g., Overstock) where one can efficiently engage in e-tailing and shop f… 6 readers found this review helpful Borrow from University of Limpopo near Harare, Zimbabwe 689 kilometers away Buy this Item: AbeBooks $21.06 Amazon $24.77

George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students' eyes to many current issues and shows how McDonaldization's principles apply to other settings, especially in the areas of consumption and globalization. This new edition has been significantly reoriented to reflect our experience of McDonaldization in the world of online consumption