Midlands State University Library
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Media literacy / created by W. James Potter

By: Material type: TextTextPublisher: SAGE Publications, 2019Copyright date: ©2019Edition: Ninth editionDescription: xxv, 517 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781544328706
Subject(s): LOC classification:
  • P96.M4 POT
Contents:
Why increase media literacy? Media literacy approach Audience: individual perspective Audience: industry perspective Children as a special audience Development of the mass media industries Economic perspective Media content and reality News Entertainment Advertising Interactive media Broadening our perspective on media effects How does the media effects process work? Helping yourself and others to increase media literacy
Summary: In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy shows you how. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised Ninth Edition, Potter presents numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Zvishavane Library Open Shelf P96.M4 POT (Browse shelf(Opens below)) 162847 Available BK150721
Book Book Zvishavane Library Open Shelf P96.M4 POT (Browse shelf(Opens below)) 162853 Available BK150663
Book Book Zvishavane Library Open Shelf P96.M4 POT (Browse shelf(Opens below)) 162852 Available BK150722
Book Book Zvishavane Library Open Shelf P96.M4 POT (Browse shelf(Opens below)) 162848 Available BK150691
Book Book Zvishavane Library Open Shelf P96.M4 POT (Browse shelf(Opens below)) 162849 Available BK150720
Book Book Zvishavane Library Open Shelf P96.M4 POT (Browse shelf(Opens below)) 162850 Available BK150661
Book Book Zvishavane Library Open Shelf P96.M4 POT (Browse shelf(Opens below)) 162851 Available BK150662
Book Book Zvishavane Library Open Shelf P96.M4 POT (Browse shelf(Opens below)) 161411 Available BK149240

Includes bibliographical references and index

Why increase media literacy? Media literacy approach Audience: individual perspective Audience: industry perspective Children as a special audience Development of the mass media industries Economic perspective Media content and reality News Entertainment Advertising Interactive media Broadening our perspective on media effects How does the media effects process work? Helping yourself and others to increase media literacy

In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy shows you how. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised Ninth Edition, Potter presents numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy

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