Application of demand chain initiatives to small businesses : key findings from the Indian context by Nalin Govindarajulu

By:

Govindarajulu, Nalini [author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISSN:

0971-3557

Subject(s):

Demand chain initiatives -- India

LOC classification:

HB615 JOU

Online resources:

Click here to access online

Summary: Small and medium enterprises (SMEs) continue to contribute to economic growth in the US. While several SMEs operate in the demand chain, little research exists on how these businesses compete in this chain. Specifically, what are the capabilities of SMEs that can add not only customer value, but also ensure their survival in the demand chain? In addition, what are the challenges that they face? This paper provides an exploratory, qualitative study of these issues. Two SMEs in southern India were interviewed. In addition, directions for future research and implications for managers are provided.

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Holdings
Item type	Current library	Call number	Vol info	Copy number	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	HB615 JOU (Browse shelf(Opens below))	Vol. 15, no. 1 (pages 19-36)	SP1250	Not for loan	For In house Use

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Small and medium enterprises (SMEs) continue to contribute to economic growth in the US. While several SMEs operate in the demand chain, little research exists on how these businesses compete in this chain. Specifically, what are the capabilities of SMEs that can add not only customer value, but also ensure their survival in the demand chain? In addition, what are the challenges that they face? This paper provides an exploratory, qualitative study of these issues. Two SMEs in southern India were interviewed. In addition, directions for future research and implications for managers are provided.

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