Doing research in the business world / created by David E. Gray

Includes bibliographical references and index

IntroductionPart A: Principles and Planning for ResearchChapter 2: Theoretical Perspectives and Research Methodologies in BusinessChapter 3: Selecting and Planning Business Research Proposals and ProjectsChapter 4: Business Research EthicsChapter 5: Searching, Critically Reviewing and Using the Literature in BusinessPart B: Research Methodology and DesignChapter 6: Quantitative Research DesignChapter 7: Qualitative Research DesignChapter 8: Mixed Methods Research DesignChapter 9: Sampling Strategies in BusinessChapter 10: Designing Descriptive and Analytical Surveys for BusinessChapter 11: Designing Case Studies for BusinessChapter 12: Designing Evaluations in BusinessChapter 13: Action Research and Change in BusinessPart C: Data Collection MethodsChapter 14: QuestionnairesChapter 15: InterviewingChapter 16: Non-participant ObservationChapter 17: Ethnography and Participant ObservationChapter 18: Focus GroupsChapter 19: Unobtrusive MeasuresChapter 20: Visual MethodsChapter 21: Digital MethodsChapter 22: Secondary Data AnalysisPart D: Analysis and Report WritingChapter 23: Getting Started with SPSSChapter 24: Analysing and Presenting Quantitative DataChapter 25: Getting Started with NVivoChapter 26: Analysing and Presenting Qualitative DataChapter 27: Writing up the Research in a Business ReportChapter 28: Preparing for Business Presentations and for Vivas