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Analyzing social media networks with NodeXL : insights from a connected world / created by Derek L. Hansen, Ben Schneiderman, Marc A. Smith and Itai Himelboim.

By: Contributor(s): Material type: TextTextPublisher: Morgan Kaufmann, 2020Copyright date: ©2020Edition: Second editionDescription: xviii, 229 pages : illustrations (coloured) ; 28 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780128177563
  • 012817756X
Subject(s): Additional physical formats: Ebook version :: No titleLOC classification:
  • QA76.9.D343 ANA
Contents:
Part I. Getting Started with Analyzing Social Media Networks 1. Introduction to Social Media and Social Networks 2. Social Media: New Technologies of Collaboration 3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections Part II. NodeXL Tutorial: Learning by Doing 4. Installation, Orientation, and Layout 5. Labeling and Visual Attributes 6. Calculating and Visualizing Network Metrics 7. Grouping and Filtering 8. Semantic Networks Part III. Social Media Network Analysis Case Studies 9. Email: The Lifeblood of Modern Communication 10. Thread Networks: Mapping Message Boards and Email Lists 11. Twitter: Information Flows, Influencers, and Organic Communities 12. Facebook: Public Pages and Inter-Organizational Networks 13. YouTube: Exploring Video Networks 14. Wiki Networks: Connections of Culture and Collaboration
Summary: Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events. This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users. Walks users through NodeXL while also explaining the theory and development behind each step Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes updated case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and Instagram Includes downloadable companion materials and online resources at https://www.smrfoundation.org/nodexl/teaching-with-nodexl/teaching-resources
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf QA76.9.D343 ANA (Browse shelf(Opens below)) 161496 Available BK149408
Book Book Zvishavane Library Open Shelf QA76.9.D343 ANA (Browse shelf(Opens below)) 161495 Available BK149602

Includes bibliographical references and index.

Part I. Getting Started with Analyzing Social Media Networks 1. Introduction to Social Media and Social Networks 2. Social Media: New Technologies of Collaboration 3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections Part II. NodeXL Tutorial: Learning by Doing 4. Installation, Orientation, and Layout 5. Labeling and Visual Attributes 6. Calculating and Visualizing Network Metrics 7. Grouping and Filtering 8. Semantic Networks Part III. Social Media Network Analysis Case Studies 9. Email: The Lifeblood of Modern Communication 10. Thread Networks: Mapping Message Boards and Email Lists 11. Twitter: Information Flows, Influencers, and Organic Communities 12. Facebook: Public Pages and Inter-Organizational Networks 13. YouTube: Exploring Video Networks 14. Wiki Networks: Connections of Culture and Collaboration

Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events. This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users. Walks users through NodeXL while also explaining the theory and development behind each step Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes updated case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and Instagram Includes downloadable companion materials and online resources at https://www.smrfoundation.org/nodexl/teaching-with-nodexl/teaching-resources

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