Entrepreneurship : the practice and mindset / created by Heidi M Neck

Includes bibliographical references and index

Part I: Entrepreneurship is a life skill. Practicing entrepreneurship Activating an entrepreneurial mindset Part II: Creating and developing opportunities. Creating and recognizing new opportunities Using design thinking Building business models Developing your customers Testing and experimenting with new ideas Developing networks and building teams Part III: Evaluating and acting on opportunities. Creating revenue models Planning for entrepreneurs Anticipating failure Part IV: Supporting new opportunities Bootstrapping and crowdfunding for resources Financing for startups Supplement A: Financial statements and projections for startups Navigating legal and IP issues Engaging customers through marketing Supplement B. The pitch deck. Supporting social entrepreneurship

Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them life skills needed by all. New to the Second Edition is a chapter on developing your customers, updated case studies, Mindshift Activities and Entrepreneurship in Action profiles, and expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends