Midlands State University Library
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Social media marketing / created by Tracy L. Tuten.

By: Material type: TextTextPublisher: SAGE Publishing, 2020Edition: Fourth editionDescription: xiii, 466 pages : illustrations (colored) ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781529731989
Subject(s): LOC classification:
  • HF5415.1265 TUT
Contents:
The social media environment Social consumers Network structure and group influences in social media Social media marketing strategy Tactical planning and execution Social community Social publishing Social entertainment Social commerce Social media analytics Social media metrics The case zone
Summary: "Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Harare Campus Library Open Shelf HF5415.1265 TUT (Browse shelf(Opens below)) 161737 Available BK149385
Book Book Main Library Open Shelf HF5415.1265 TUT (Browse shelf(Opens below)) 161736 Available BK149653

Includes bibliographical references and index

The social media environment Social consumers Network structure and group influences in social media Social media marketing strategy Tactical planning and execution Social community Social publishing Social entertainment Social commerce Social media analytics Social media metrics The case zone

"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--

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