Effective crisis communication : moving from crisis to opportunity / created by Robert R. Ulmer, University of Nevada, Las Vegas, Timothy L. Sellnow, University of Central Florida, Matthew W. Seeger, Wayne State University.

Revised edition of the authors' Effective crisis communication, [2015]

Includes bibliographical references and index.

Acknowledgments -- The conceptual foundation -- Defining crisis communication -- Understanding crisis communication theory and practice -- The lessons and practical application -- Lessons on effective crisis communication -- Applying the lessons to produce effective crisis communication -- Lessons on managing crisis uncertainty effectively -- Applying the lessons for managing crisis uncertainty effectively -- Lessons on effective crisis leadership -- Applying the lessons for developing effective crisis leadership -- The opportunities -- Learning through failure -- Risk communication -- Responding to the ethical demands of crisis -- Inspiring renewal through effective crisis communication -- Index -- About the authors.