The digital marketing planner : your step-by-step guide / created by Annmarie Hanlon.
Material type:
TextPublisher: SAGE Publications, 2022Copyright date: ©2022Description: 154 pages : illustrations : 22 cmContent type: - text
- unmediated
- volume
- 9781529742787
- 9781529742794
- HF5415.1265 HAN
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
|
Main Library Open Shelf | HF5415.1265 HAN (Browse shelf(Opens below)) | 161315 | Available | BK149300 |
Browsing Main Library shelves, Shelving location: Open Shelf Close shelf browser (Hides shelf browser)
| HF5415.1265 GRA Brilliant social media: | HF5415.1265 GRA Brilliant social media: | HF5415.1265 HAN Digital marketing : strategic planning and integration | HF5415.1265 HAN The digital marketing planner : your step-by-step guide / | HF5415.1265 HAR Wired marketing : | HF5415.1265 HOG The electronic marketing manual | HF5415.1265 HOL Virtually free marketing |
Includes bibliographical references and index
Introduction The 8 steps in creating a digital marketing plan Step 1. Assess the background Step 2. Analyse the audience Step 3. Create a digital marketing strategy Step 4. Construct the objectives Step 5. Justify the resources Step 6. Build the action plan Step 7. Evaluate the plan Step 8. Present the plan Checklist References Scribble space
"A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives to planning resources and presenting your work"--
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