Key marketing metrics : the 50+ metrics every manager needs to know / created by Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.
Material type:
TextPublisher: Pearson, 2021Edition: Third editionDescription: xlv, 478 pages: 23 cmContent type: - text
- unmediated
- volume
- 9781292360867
- HF5415.2 KEY
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Main Library Open Shelf | HF5415.2 KEY (Browse shelf(Opens below)) | 160110 | Available | BK148235 | ||
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Main Library Open Shelf | HF5415.2 KEY (Browse shelf(Opens below)) | 160071 | Available | BK148141 | ||
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PostGraduate Studies Library Open Shelf | HF5415.2 KEY (Browse shelf(Opens below)) | 160111 | Available | BK148205 |
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| HF5415.2 JAI Marketing research management | HF5415.2 KEN Marketing research : approaches, methods and applications in Europe / | HF5415.2 KEY Key marketing metrics : the 50+ metrics every manager needs to know / | HF5415.2 KEY Key marketing metrics : the 50+ metrics every manager needs to know / | HF5415.2 KIN Marketing research | HF5415.2 KRE Marketing research | HF5415.2 KRE Forecasting and market analysis techniques: |
First edition entered under: Marketing metrics. 2006.
Includes bibliographical references and index.
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity
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