Men, women, messages, and media : understanding human communication / created by Wilbur Schramm and William E. Porter.
Material type: TextPublisher: Harper & Row, 1982Copyright date: ©1982Edition: Second editionDescription: ix, 278 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0060457988
- P90 SCH
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Zvishavane Library Open Shelf | P90 SCH (Browse shelf(Opens below)) | 159313 | Available | BK147126 |
Includes index
How communication developed
What communication does
The process of communication
The signs of communication
The codes of communication
The pathways of communications: who talks to whom
The media of communication: mass and personal
The dimensions of mass media
Senders, receivers, and the process of choosing
Social control and mass communication
How communication has and effect, I
How communication has and effect, II
Mass media
The quiet effects
Mass media
the less quiet effects
The information revolution
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