Strategic management / created by Frank T Rothaermel.

By:

Rothaermel, Frank T [author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789814646154

Subject(s):

LOC classification:

HD30.28 ROT

Contents:

What is strategy, and why is it important? Strategic leadership : managing the strategy process External analysis : industry structure, competitive forces, and strategic groups Internal analysis : resources, capabilities, and core competencies Competitive advantage, firm performance, and business models Business strategy : differentiation, cost leadership, and integration Business strategy : innovation and entrepreneurship Corporate strategy : vertical integration and diversification Corporate strategy : mergers and acquisitions, strategic alliances Global strategy : competing around the world Organizational design : structure, culture, and control Corporate governance and business ethics

Summary: Combining quality and user-friendliness by synthesizing theory, empirical research, and practical applications, this edition is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Main Library Open Shelf	HD30.28 ROT (Browse shelf(Opens below))	159257	Available		BK147178
Book	Main Library Open Shelf	HD30.28 ROT (Browse shelf(Opens below))	159258	Available		BK147174

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Includes index

What is strategy, and why is it important?
Strategic leadership : managing the strategy process
External analysis : industry structure, competitive forces, and strategic groups
Internal analysis : resources, capabilities, and core competencies
Competitive advantage, firm performance, and business models
Business strategy : differentiation, cost leadership, and integration
Business strategy : innovation and entrepreneurship
Corporate strategy : vertical integration and diversification
Corporate strategy : mergers and acquisitions, strategic alliances
Global strategy : competing around the world
Organizational design : structure, culture, and control
Corporate governance and business ethics

Combining quality and user-friendliness by synthesizing theory, empirical research, and practical applications, this edition is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century.

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