Midlands State University Library
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Strategic management / created by Frank T Rothaermel.

By: Material type: TextTextPublisher: McGraw-Hill Education, 2015Copyright date: ©2015Edition: Second editionDescription: xxxiv, various pagination : illustrations, 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789814646154
Subject(s): LOC classification:
  • HD30.28 ROT
Contents:
What is strategy, and why is it important? Strategic leadership : managing the strategy process External analysis : industry structure, competitive forces, and strategic groups Internal analysis : resources, capabilities, and core competencies Competitive advantage, firm performance, and business models Business strategy : differentiation, cost leadership, and integration Business strategy : innovation and entrepreneurship Corporate strategy : vertical integration and diversification Corporate strategy : mergers and acquisitions, strategic alliances Global strategy : competing around the world Organizational design : structure, culture, and control Corporate governance and business ethics
Summary: Combining quality and user-friendliness by synthesizing theory, empirical research, and practical applications, this edition is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf HD30.28 ROT (Browse shelf(Opens below)) 159257 Available BK147178
Book Book Main Library Open Shelf HD30.28 ROT (Browse shelf(Opens below)) 159258 Available BK147174

Includes index

What is strategy, and why is it important?
Strategic leadership : managing the strategy process
External analysis : industry structure, competitive forces, and strategic groups
Internal analysis : resources, capabilities, and core competencies
Competitive advantage, firm performance, and business models
Business strategy : differentiation, cost leadership, and integration
Business strategy : innovation and entrepreneurship
Corporate strategy : vertical integration and diversification
Corporate strategy : mergers and acquisitions, strategic alliances
Global strategy : competing around the world
Organizational design : structure, culture, and control
Corporate governance and business ethics

Combining quality and user-friendliness by synthesizing theory, empirical research, and practical applications, this edition is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century.

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