Midlands State University Library
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Strategic social marketing / created by Jeff French and Ross Gordon

By: Contributor(s): Material type: TextTextSage Publications, 2020Edition: Second EditionDescription: xxi, 429 pages; 22 cmContent type:
  • text
Media type:
  • rdamedia
Carrier type:
  • volume
ISBN:
  • 9781526446046
Subject(s): LOC classification:
  • HF5415 FRE
Contents:
Part I A: Why? Chapter 1: The importance of social marketing for social policyChapter 2: The nature of social marketingChapter 3: Marketing social good Section B: What?Chapter 4: The social marketing mix, Chapter 5: Strategic social marketing, Chapter 6: Creating value through social marketingSection C: How? Chapter 7: Systems thinking and social marketingChapter 8: Using theory in social marketingChapter 9: Research approaches in social marketingChapter 10: Research methods in social marketingChapter 11: Social marketing and social programme designChapter 12: Planning social marketing interventionsChapter 13: Embedding social marketing within social programmesChapter 14: Critical social marketing
Summary: Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf HF5415 FRE (Browse shelf(Opens below)) 158908 Available BK146845

Includes bibliographical references and index.

Part I A: Why? Chapter 1: The importance of social marketing for social policyChapter 2: The nature of social marketingChapter 3: Marketing social good Section B: What?Chapter 4: The social marketing mix, Chapter 5: Strategic social marketing, Chapter 6: Creating value through social marketingSection C: How? Chapter 7: Systems thinking and social marketingChapter 8: Using theory in social marketingChapter 9: Research approaches in social marketingChapter 10: Research methods in social marketingChapter 11: Social marketing and social programme designChapter 12: Planning social marketing interventionsChapter 13: Embedding social marketing within social programmesChapter 14: Critical social marketing

Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing.

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