Midlands State University Library
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Netnography : redefined / created by Robert V. Kozinets.

By: Material type: TextTextSage, 2015Edition: 2nd EditionDescription: ix, 305 pages : ilustrations ; 25 cmContent type:
  • text
Media type:
  • rdamedia
Carrier type:
  • rdacarrier
ISBN:
  • 9781446285749
  • 144628574X
Subject(s): LOC classification:
  • GN346.5 KOZ
Contents:
Networked sociality Researching networked sociality Netnography redefined Planning and preparation Ethics Data collection Researcher participation in data collection and creation Data analysis and interpretation Representation Humanist netnography
Summary: The new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education, a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf GN346.5 KOZ (Browse shelf(Opens below)) 158792 Available BK146590

Includes bibliography and index

Networked sociality
Researching networked sociality
Netnography redefined
Planning and preparation
Ethics
Data collection
Researcher participation in data collection and creation
Data analysis and interpretation
Representation
Humanist netnography

The new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education, a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media

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