Midlands State University Library
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Small business exposed : the tribes that drive economies / created by Scott Holmes and Michael T Schaper.

By: Contributor(s): Material type: TextTextPublisher: London ; New York : Routledge/Taylor & Francis Group, 2018Description: xiii, 184 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415790192
Subject(s): LOC classification:
  • HD2341 HOL
Contents:
The nature of the small firm -- Game changer -- Small firms in the economy (and solar system) -- The nature of the small firm -- Finding the five tribes -- The five tribes -- Seekers -- Whatnows -- Drifters -- Satisficers -- Digitals -- Putting the pieces together -- Appendix i -- Appendix ii -- Glossary -- Index.
Summary: "This book is a look into the world of the small business owner through their eyes - how the five different "tribes" of business perceive the world around them, how they run their businesses, their motivations and goals. It's not another "how to" book or an academic treatise. Everyone's needs and hopes are different; however, by using cutting edge social scientific research techniques, we break the business community into five groups (or tribes): The Seekers, Whatnows, Drifters, Satisficers and Digitals. Each tribe has its own set of issues. And there are also some things which cut across all the tribes '" the consistent elements in small business owners' DNA. Understanding which tribe you belong to could make the difference in growing your business '" or help you better advise businesses to achieve their goals.Small Business Exposed will bridge the gap between the frontiers of small business research and the popular business book market. As such, it will become an essential text not only for the small businessperson, but also enter the libraries of advisors, accountants, bankers and anyone else with a vested interest in the business economy."- Provided by publisher
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf HD2341 HOL (Browse shelf(Opens below)) 158672 Available BK146539
Book Book Main Library Open Shelf HD2341 HOL (Browse shelf(Opens below)) 158673 Available BK146530

Includes bibliographical references and index.

The nature of the small firm -- Game changer -- Small firms in the economy (and solar system) -- The nature of the small firm -- Finding the five tribes -- The five tribes -- Seekers -- Whatnows -- Drifters -- Satisficers -- Digitals -- Putting the pieces together -- Appendix i -- Appendix ii -- Glossary -- Index.

"This book is a look into the world of the small business owner through their eyes - how the five different "tribes" of business perceive the world around them, how they run their businesses, their motivations and goals. It's not another "how to" book or an academic treatise. Everyone's needs and hopes are different; however, by using cutting edge social scientific research techniques, we break the business community into five groups (or tribes): The Seekers, Whatnows, Drifters, Satisficers and Digitals. Each tribe has its own set of issues. And there are also some things which cut across all the tribes '" the consistent elements in small business owners' DNA. Understanding which tribe you belong to could make the difference in growing your business '" or help you better advise businesses to achieve their goals.Small Business Exposed will bridge the gap between the frontiers of small business research and the popular business book market. As such, it will become an essential text not only for the small businessperson, but also enter the libraries of advisors, accountants, bankers and anyone else with a vested interest in the business economy."- Provided by publisher

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