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The irrational consumer : applying behavioural economics to your business strategy / created by Enrico Trevisan.

By: Material type: TextTextPublisher: Gower, 2013Description: viii, 141 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781472413444 (hardback : alk. paper)
Subject(s): LOC classification:
  • HF5415.32 TRE
Contents:
1. The loss of rationality 2. A passion for deals 3. The sense of possession 4. An embarrassment of riches 5. Sunk costs and re-emerging costs 6. Divide and rule 7. Money games 8. Ulysses, the sirens and the challenge of self control 9. Mind games
Summary: Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf HF5415.32 TRE (Browse shelf(Opens below)) 158798 Available BK146465
Book Book Main Library Open Shelf HF5415.32 TRE (Browse shelf(Opens below)) 158796 Available BK146460
Book Book PostGraduate Studies Library Open Shelf HF5415.32 TRE (Browse shelf(Opens below)) 158797 Available BK146296

Includes bibliographical references (pages 123-130) and index.


1. The loss of rationality
2. A passion for deals
3. The sense of possession
4. An embarrassment of riches
5. Sunk costs and re-emerging costs
6. Divide and rule
7. Money games
8. Ulysses, the sirens and the challenge of self control
9. Mind games

Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.

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