Legally branded / created by Shireen Smith

1. You don't need to be big to be a brand; 2. Seven crucial points to know about trade marks and brands; 3. Planning your naming and brand strategy; 4. Understanding the role of keywords, domain names and SEO in online branding; 5. How to own the copyright in your logo or other designs and avoid the myths and misinformation; 6. What you always wanted to know about commissioning a website but didn't know who to ask; 7. Copyright in the 'cloud' how the internet impacts on copyright; 8. How intellectual property law protects your ideas; 9. Ways to build your brand on social media without risking your reputation; 10. Navigating the minefield of changing laws when doing business online; 11. Essential points to know before licensing your products and services; 12. Securing your brand assets through trade mark registration; 13. How to use your trade marks to safeguard your brand; 14. Why a social media policy may be the best way to help your staff; 15. Infringement of intellectual property: what's involved in litigation and how to avoid it; 16. Domain registration and disputes: how to beat the cybersquatters and retrieve domains in disputes