Midlands State University Library
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Essentials of tourism / created by Chris Cooper

By: Material type: TextTextPublisher: Pearson Education Limited, 2016Edition: Second editionDescription: xx, 360 pages : color illiustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292088389
Subject(s): LOC classification:
  • G155.A1 COO
Contents:
Section 1 Tourism Essentials: An Introduction Chapter 1 Tourism Essentials Section 2 Destination Essentials Chapter 2 The Destination Chapter 3 The Economic Consequences of Tourism Chapter 4 The Environmental Consequences of Tourism Chapter 5 The Social and Cultural Consequences of Tourism Chapter 6 Sustainable Tourism Section 3 Tourism Sector Essentials Chapter 7 Attractions Chapter 8 Hospitality Chapter 9 Intermediaries Chapter 10 Transport Chapter 11 Government and Tourism Section 4 Tourism Demand and Marketing Essentials Chapter 12 Demand Chapter 13 Tourism Marketing Section 5 Tourism Futures: The Essentials Chapter 14 Tourism Futures
Summary: How has a family-run hotel in Jamaica become one of the leading sustainable tourism projects in the world? - and just how has the rise of social media impacted upon tourism market research? - and how effective are crowd-sourced destination strategies? For answers to these and many other contemporary tourism questions, simply turn to the second edition of Essentials of Tourism by Chris Cooper. From digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real worl problems faced
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Batanai Library Open Shelf G155.A1 COO (Browse shelf(Opens below)) 156869 Available BK144833
Book Book Batanai Library Open Shelf G155.A1 COO (Browse shelf(Opens below)) 156868 Available BK144845
Book Book Batanai Library Open Shelf G155.A1 COO (Browse shelf(Opens below)) 156804 Available BK144667

Includes bibliographical references and index.

Section 1 Tourism Essentials: An Introduction Chapter 1 Tourism Essentials Section 2 Destination Essentials Chapter 2 The Destination Chapter 3 The Economic Consequences of Tourism Chapter 4 The Environmental Consequences of Tourism Chapter 5 The Social and Cultural Consequences of Tourism Chapter 6 Sustainable Tourism Section 3 Tourism Sector Essentials Chapter 7 Attractions Chapter 8 Hospitality Chapter 9 Intermediaries Chapter 10 Transport Chapter 11 Government and Tourism Section 4 Tourism Demand and Marketing Essentials Chapter 12 Demand Chapter 13 Tourism Marketing Section 5 Tourism Futures: The Essentials Chapter 14 Tourism Futures

How has a family-run hotel in Jamaica become one of the leading sustainable tourism projects in the world? - and just how has the rise of social media impacted upon tourism market research? - and how effective are crowd-sourced destination strategies? For answers to these and many other contemporary tourism questions, simply turn to the second edition of Essentials of Tourism by Chris Cooper. From digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real worl problems faced

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