Midlands State University Library
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Strategic management : concepts / created by Fred R David.

By: Material type: TextTextPublisher: Prentice Hall, 1998Copyright date: ©1999Edition: Seventh editionDescription: xxxii, 351 pages ; illustrations (some coloured) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780130807854
Subject(s): LOC classification:
  • HD30.28 DAV
Contents:
Introduction -- The nature of strategic management -- Strategies in action -- The business mission -- The external assessment -- The internal assessment -- Strategy analysis and choice -- Implementing strategies: management issues -- Implementing strategies: marketing, finance/accounting, R & D, and CIS issues -- Strategy review, evaluation, and control -- International strategic management.
Summary: Intended for an undergraduate/graduate level course in Strategic Management and Business Policy. This text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a practitioner-oriented perspective and numerous experiential exercises.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Core Collection PostGraduate Studies Library Core Collection HD30.28 DAV (Browse shelf(Opens below)) 156590 Available BK144152
Book Book PostGraduate Studies Library Open Shelf HD30.28 DAV (Browse shelf(Opens below)) 156592 Available BK144144

Includes bibliographical references and index

Introduction --
The nature of strategic management --
Strategies in action --
The business mission --
The external assessment --
The internal assessment --
Strategy analysis and choice --
Implementing strategies: management issues --
Implementing strategies: marketing, finance/accounting, R & D, and CIS issues --
Strategy review, evaluation, and control --
International strategic management.

Intended for an undergraduate/graduate level course in Strategic Management and Business Policy. This text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a practitioner-oriented perspective and numerous experiential exercises.

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