The financial times guide to strategy : created by Richard Koch

Includes bibliography and index

Introduction
1. use and abuse of strategy
2. brief history of strategy
3. Swings in strategic thinking: Six phases
4. Towards a synthesis
5. Progressive approximation in developing strategy
pt. 1. Business Unit Strategy: A do-it-yourself guide
1. Overview
2. What businesses are you in?
3. Where do you make the money?
4. How good are your competitive positions?
5. What skills and capabilities underpin your success?
6. Is this a good industry to be in?
7. What do the customers think?
8. What about the competitors?
9. How do you raise profits quickly?
10. How do you build long term value?
11. Conclusion
12. Additional note on the theory of business unit strategy
pt. 2. Corporate Strategy
1. great myth of corporate strategy
2. Six legitimate roles for the corporate centre
3. Emergency corporate strategy
4. Olympian corporate strategy
5. Acquisition-driven corporate strategy
6. Market expansion corporate strategy
7. Competency-based corporate strategy
8. Performance control corporate strategy
9. Which corporate strategy is right for your firm?
10. Common elements of good corporate strategy
11. Additional note on the theory of corporate strategy
pt. 3. Strategic Thinkers
pt. 4. Strategic Concepts, Tools and Techniques
pt. 5. Strategic Shifts in the Twenty-First Century: The impact of increasing returns, networks, and the net

"This second edition is fully updated and demonstrates how developing a strategy can be easy and fun, at the same time as rewarding. It reflects changes in the theory and practice of strategy and includes rounded commentary on the main theories and theorists of strategy, as well as: demonstrating the power of strategy to raise profits; providing a DIY strategy kit for managers; distilling strategic thinking since 1960; and providing a lively A-Z of strategy concepts, terms and techniques." "For students, consultants and managers, The Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes and helps to deliver a strategic framework for the new business world we find ourselves in." Jacket