AQA GCSE business studies textbook created by Malcolm Surridge and Andrew Gillespie

Includes bibliography and index.

Unit 1 Setting up a Business Chapter 1 Starting a business Starting a business enterprise Setting business objectives Business planning Choosing the appropriate legal structure for the business Choosing the location of the business Chapter 2 Marketing Conducting market research with limited budgets Using the marketing mix Chapter 3 Finance Finance and support for a small business Financial terms and simple calculations Using cash flow Chapter 4 People in businesses Recruiting Motivating staff Protecting staff through understanding legislation Chapter 5 Operations management Production methods for manufacturing and providing a service Customer service Unit 2 Growing as a Business Chapter 6 The business organisation Expanding a business Choosing the right legal structure for the business Changing business aims and objectives Choosing the best location Chapter 7 Marketing The marketing mix: product Using the marketing mix: price Using the marketing mix: promotion Using the marketing mix: place Chapter 8 Finance Finance for large businesses Profit and loss accounts and balance sheets Chapter 9 People in businesses Reorganising organisational charts and management hierarchies Recruitment and retention of staff Chapter 10 Operations management Production methods for growing businesses Recognising challenges of growth Maintaining quality assurance in growing businesses Unit 3 Investigating Businesses

Focused on exam success this textbook has been written for students aiming at grades A*-C.