Midlands State University Library
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Principles and practice of marketing/ created by David Jobber and Fiona Ellis-Chadwick

By: Contributor(s): Material type: TextTextMcGraw-Hill Education, 2013Edition: Eighth EditionDescription: xxxv, 885 pages: 25 cm. illustrationsContent type:
  • text
Media type:
  • rdamedia
Carrier type:
  • rdacarrier
ISBN:
  • 9780077140007
Subject(s): LOC classification:
  • HF5415 JOB
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Includes bibliographical references and index.

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