Understanding new media: extending Marshall McLuhan created by Robert K Logan

By:

Logan, Robert K [author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781433111266 (paperback)
9781433111273 (hardcover)

Subject(s):

LOC classification:

P90 LOG

Contents:

"New media" and Marshall Mcluhan : an introduction -- Methodological considerations -- Five communication ages : adding the mimetic and the interactive digital ages -- To what extent to the "new media" confirm or contradict McLuhan's predictions -- The fourteen messages of "new media" : an overview -- the "digital economy" : an expansion of the knowledge economy -- Scaffolding and cascading technologies and media : understanding new media as the extensions of earlier media or the extensions of extensions How the new media have impacted the media analyzed in Understanding media -- The spoken word -- The written word -- Roads and paper routes -- Number -- Clothing -- Housing -- Money -- Clocks -- The print -- Comics -- The printed word and books -- Wheel, bicycle, and airplane -- The photograph -- Press (or newspapers). Motorcar -- Ads -- Games -- Telegraph -- The typewriter -- The telephone -- The phonograph -- Movies -- Rradio -- Television -- Weapons -- Automation (plus the factory). The analysis of new media not dealt with in UM. Hybrid or convergent technologies -- The multifunction printer, phoocopier, scanner, and fax -- The cell phone -- The personal computer (desktop and notebook). The PDA (personal digital assistant). Computer software -- The Internet -- Email, instant messaging (IM) and SMS (short message service). Bulletin boards, usenets, listservs, muds, moos, and chat -- The World Wide Web -- Blogs -- Search engines plus Google and libraries -- Video conferencing and web-based collaboration tools -- Virtual reality (VR) and simulations -- Robots, bots, and agents -- Artificial intelligence (AI) and expert systems -- "Smart tags" and dataspace -- Enabling technologies not dealt with in Understanding media.-.

Summary: Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a "Global Village", making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression "the medium is the message". These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Zvishavane Library Open Shelf	P90 LOG (Browse shelf(Opens below))	154344	Available		BK141366

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Previous	P90 KAT The media handbook:	P90 KAT The media handbook:	P90 KRI On communicating :	P90 LOG Understanding new media: extending Marshall McLuhan	P90 LON Media studies:	P90 LON Media studies:	P90 LON Media studies:	Next

includes bibliographical references

"New media" and Marshall Mcluhan : an introduction --
Methodological considerations --
Five communication ages : adding the mimetic and the interactive digital ages --
To what extent to the "new media" confirm or contradict McLuhan's predictions --
The fourteen messages of "new media" : an overview --
the "digital economy" : an expansion of the knowledge economy --
Scaffolding and cascading technologies and media : understanding new media as the extensions of earlier media or the extensions of extensions How the new media have impacted the media analyzed in Understanding media --
The spoken word --
The written word --
Roads and paper routes --
Number --
Clothing --
Housing --
Money --
Clocks --
The print --
Comics --
The printed word and books --
Wheel, bicycle, and airplane --
The photograph --
Press (or newspapers). Motorcar --
Ads --
Games --
Telegraph --
The typewriter --
The telephone --
The phonograph --
Movies --
Rradio --
Television --
Weapons --
Automation (plus the factory). The analysis of new media not dealt with in UM. Hybrid or convergent technologies --
The multifunction printer, phoocopier, scanner, and fax --
The cell phone --
The personal computer (desktop and notebook). The PDA (personal digital assistant). Computer software --
The Internet --
Email, instant messaging (IM) and SMS (short message service). Bulletin boards, usenets, listservs, muds, moos, and chat --
The World Wide Web --
Blogs --
Search engines plus Google and libraries --
Video conferencing and web-based collaboration tools --
Virtual reality (VR) and simulations --
Robots, bots, and agents --
Artificial intelligence (AI) and expert systems --
"Smart tags" and dataspace --
Enabling technologies not dealt with in Understanding media.-.

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a "Global Village", making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression "the medium is the message". These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.

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