Technology entrepreneurship : taking innovation to the marketplace / created by Thomas N. Duening, Robert D. Hisrich and Michael A. Lechter.

Includes bibliographical references and index.

Front Cover ; Technology Entrepreneurship: Taking Innovation to the Marketplace ; Copyright ; Dedication ; Contents ; Acknowledgments ; About the Authors ; Preface ; Part 1: You Are Here: X ; Chapter 1: Technology Entrepreneurship Today: Trends, Opportunities, Challenges ; 1.1. Introduction; 1.2. Trends and Opportunities in Technology Entrepreneurship; 1.3. A Word About Global Markets; 1.4. Foundations of This Book; 1.5. Chapter Summary; Keyterms ; Additional Reading; Web Resources ; Endnotes ; Chapter 2: Five Pillars of Technology Entrepreneurship ; 2.1. Introduction 2.2. Pillar #1: Value Creation2.3. Pillar #2: the Lean Startup; 2.4. Pillar #3: Customer Discovery and Validation; 2.5. Pillar #4: the Business Model Canvas; Value Proposition ; Customer Relationships ; Customer Segments ; Channels ; Revenue Streams ; Cost Structure ; Key Partners ; Key Activities ; Key Resources ; 2.6. Pillar #5: the Entrepreneurial Method; 2.6.1. Principle #1: Expert Technology Entrepreneurs Believe Value Creation Is the Primary Purpose of Their Business; 2.6.2. Principle #2: Expert Technology Entrepreneurs Rebound Personally and Professionally from Failure 2.6.3. Principle #3: Expert Technology Entrepreneurs Respect Private Property and Uphold Contractual Obligations2.6.4. Principle #4: Expert Technology Entrepreneurs Respect the Judgment of the Marketplace; 2.7. Deliberate Practice; 2.7.1. When to Start Practicing; 2.8. Chapter Summary; Keyterms ; Additional Reading; Web Resources ; Endnotes ; Chapter 3: Technology Venture Idea Generation ; 3.1. Introduction; 3.2. Fundamental Venture Types; 3.2.1. Business-to-business; 3.2.2. Business to Consumer; 3.2.3. Business to Government; 3.3. The Idea Generation Process 3.3.1. Step 1: Identify a Point of Pain3.3.2. Step 2: Innovate a Product or Service; 3.3.3. Step 3: Test Business Models; 3.3.4. Step 4: Explore How to Acquire Customers; 3.4. The Opportunity Register; 3.5. Nontraditional Idea Sources; 3.5.1. Read Alternative Literature; 3.5.2. Visit New Places and Experience New Things; 3.5.3. Meet Thought Leaders; 3.5.4. Team Up; 3.6. Chapter Summary; Keyterms ; Additional Reading ; Web Resources; Endnotes ; Part 2: Countdown to Launch; Chapter 4: Markets and Product or Service Development ; 4.1. Introduction; 4.2. Product Planning and Development 4.3. The Idea Development Process4.3.1. Describe the Idea and Competition; 4.3.2. Determine the Need; 4.3.3. Modify and Validate; 4.3.4. Develop a Marketing Plan; 4.3.5. Develop the Final Product or Service; 4.3.6. Launch the Idea; 4.4. The Concept of Newness; 4.4.1. Newness to the Consumer; 4.4.2. Newness to the Organization; 4.4.3. Newness to the Distribution System; 4.5. Opportunity Assessment Plan; 4.6. Disruptive Technology; 4.7. The Market; 4.7.1. Market Segmentation; 4.7.2. Target Market and Positioning; 4.8. Chapter Summary; Keyterms ; Additional Readings; Web Resources; Endnotes

The focus of this book is on technology ventures - how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as ""entrepreneurial method"" and ""lean startup, "" emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture.