Contemporary advertising and integrated marketing communications / created by William F. Arens, Michael F. Weigold and Christian Arens.
Material type:
TextPublisher: McGraw-Hill/Irwin, 2013Copyright date: ©2013Edition: Fourteenth editionDescription: 722 pages ; Illustrations (some coloured)Content type: - text
- unmediated
- volume
- 9780078028953 (alk. paper)
- 0078028957 (alk. paper)
- HF5821 ARE
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| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
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Main Library Open Shelf | HF5821 ARE (Browse shelf(Opens below)) | 153419 | Available | BK140813 |
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| No cover image available | No cover image available | No cover image available | ||||||
| HF5821 ADV Advertising as culture | HF5821 ADV Advertising as culture | HF5821 ARE Contemporary advertising. | HF5821 ARE Contemporary advertising and integrated marketing communications / | HF5821 DAR Advertising in Canada : | HF5821 ROS Advertising communications and promotion management. | HF5821 ROS Advertising communications and promotion management. |
Includes index.
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