Midlands State University Library
Image from Google Jackets

Contemporary advertising and integrated marketing communications / created by William F. Arens, Michael F. Weigold and Christian Arens.

By: Contributor(s): Material type: TextTextPublisher: McGraw-Hill/Irwin, 2013Copyright date: ©2013Edition: Fourteenth editionDescription: 722 pages ; Illustrations (some coloured)Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780078028953 (alk. paper)
  • 0078028957 (alk. paper)
Subject(s): LOC classification:
  • HF5821 ARE
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf HF5821 ARE (Browse shelf(Opens below)) 153419 Available BK140813

Includes index.

There are no comments on this title.

to post a comment.