Programmatic, programmatically non-programmatic and beyond: reflections on the role of collaboration, serendipity and strategic windows in my research pursuits created by Rajan Varadarajan

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TextSeries: Journal of Strategic Marketing ; Volume 18, number 2,Abingdon Taylor and Francis 2010Content type:

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Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	HF5415.13 JOU (Browse shelf(Opens below))	Vol.18, No.2, pages 89-102	Not for loan	For in-house use only

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Previous	HF5415.13 JOU Developing a strategic abstraction tool for service innovation	HF5415.13 JOU Judging the quality of customer segments: segmentation effectiveness	HF5415.13 JOU On pluralistic scholarship: a comment on the research of P. Rajan Varadarajan	HF5415.13 JOU Programmatic, programmatically non-programmatic and beyond: reflections on the role of collaboration, serendipity and strategic windows in my research pursuits	HF5415.13 JOU Journal of strategic marketing.	HF 5415.13J68 JOU Journal of strategic marketing.	HF 5415.13J68 JOU Journal of strategic marketing.	Next

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