On pluralistic scholarship: a comment on the research of P. Rajan Varadarajan created by

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TextSeries: Journal of Strategic Marketing ; Volume 18, number 2,Abingdon Taylor and Francis 2010Content type:

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Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	HF5415.13 JOU (Browse shelf(Opens below))	Vol.18, No.2, pages 103-111	Not for loan	For in-house use only

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Previous	HF5415.13 JOU Competing successfully against multinationals: a longitudinal perspective of Hungarian advertising agencies	HF5415.13 JOU Developing a strategic abstraction tool for service innovation	HF5415.13 JOU Judging the quality of customer segments: segmentation effectiveness	HF5415.13 JOU On pluralistic scholarship: a comment on the research of P. Rajan Varadarajan	HF5415.13 JOU Programmatic, programmatically non-programmatic and beyond: reflections on the role of collaboration, serendipity and strategic windows in my research pursuits	HF5415.13 JOU Journal of strategic marketing.	HF 5415.13J68 JOU Journal of strategic marketing.	Next

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