Applying a behavioural and operational diagnostic typology of competitive intelligence practice: empirical evidence from the SME sector in Turkey created by Sheila Wright, Christopher Bisson and Alistair P Duffy.

By:

Wright, Sheila [author]

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Material type: Text

TextSeries: Journal of Strategic Marketing ; Volume 20, number 1,Abingdon Taylor and Francis 2012Content type:

text

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unmediated

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volume

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Summary: This paper reports on an empirical study conducted within the SME sector in the city of Istanbul, Turkey. The findings from this study enabled the creation of a behavioural and operational typology of competitive intelligence practice, one developed from the work of S. Wright, D.W. Pickton and J. Callow (2002. Competitive intelligence in UK firms: A typology. Marketing Intelligence & Planning, 20, 349–360). Using responses to questions which indicated a type of behaviour or operational stance towards the various strands of CI practice under review it has been possible to identify areas where improvements could be made to reach an ideal situation which could garner significant competitive advantage for the SMEs surveyed.

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Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	HF5415.13 JOU (Browse shelf(Opens below))	Vol.21, No.1, pages 19-33	Not for loan	For in-house use only

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This paper reports on an empirical study conducted within the SME sector in the city of Istanbul, Turkey. The findings from this study enabled the creation of a behavioural and operational typology of competitive intelligence practice, one developed from the work of S. Wright, D.W. Pickton and J. Callow (2002. Competitive intelligence in UK firms: A typology. Marketing Intelligence & Planning, 20, 349–360). Using responses to questions which indicated a type of behaviour or operational stance towards the various strands of CI practice under review it has been possible to identify areas where improvements could be made to reach an ideal situation which could garner significant competitive advantage for the SMEs surveyed.

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