Identifying fair trade in consumption choice / created by John Connolly and Derdre Shaw

By:

Connolly, John [author]

Contributor(s):

Shaw, Deirdre [author]

Material type: Text

TextSeries: Journal of Strategic Marketing ; Volume 14 , number 4,Abingdon; Taylor and Francis, 2006-Content type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

Online resources:

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Summary: Although increased consumer concern for ethical issues has been recognized in research, this has tended to explore such concerns in isolation, neglecting to consider the often complex interaction between ethical issues in consumer decision‐making. Such interrelationships are important to the study of fair trade in terms of providing a richer understanding of market potential and development in strategic decision‐making. The present paper, therefore, seeks to explore fair trade within the context of other discursive narratives such as green consuming, ethical consuming, and voluntary simplicity and the strategic marketing implications for fair trade organizations.

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Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	HF5415.13 JOU (Browse shelf(Opens below))	Vol.14 No.4, pages 353-368	Not for loan	For in-house use only

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Although increased consumer concern for ethical issues has been recognized in research, this has tended to explore such concerns in isolation, neglecting to consider the often complex interaction between ethical issues in consumer decision‐making. Such interrelationships are important to the study of fair trade in terms of providing a richer understanding of market potential and development in strategic decision‐making. The present paper, therefore, seeks to explore fair trade within the context of other discursive narratives such as green consuming, ethical consuming, and voluntary simplicity and the strategic marketing implications for fair trade organizations.

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