Boosting your product's country of origin / created by Brett Martin

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TextSeries: Journal of Strategic Marketing ; Volume 18 , number 4 ,Abingdon: Taylor and Francis 2010Content type:

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Summary: This article offers managerial implications for improving consumer perceptions of a product's country of origin

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Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	Main Library Journal Article	HF5415.13 JOU (Browse shelf(Opens below))	Vol.18, No.4 pages 357-358	Not for loan	For in-house use only

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Previous	HF5415.13 JOU Does relationship quality matter in service relationship?/	HF5415.13 JOU Competitive intelligence and other levers of brand performance /	HF5415.13 JOU Barriers to entry and firm perfomance: a proposed model and curvilinear relationships /	HF5415.13 JOU Boosting your product's country of origin /	HF5415.13 JOU Let marketers reclaim corporate /	HF5415.13J68 JOU Consequencies of customer advocacy /	HF5549 ASI Senior-executive performance: Interrater reliability and rater effects in multi-source ratings	Next

This article offers managerial implications for improving consumer perceptions of a product's country of origin

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