The effects of external linkages on new product innovativeness: an examination of moderating and mediating influences created by Shih‐Tung Shu, Veronica Wong and Nick Lee.

By:

Shu, Shih-Tung [author]

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Material type: Text

TextSeries: Journal of Strategic Marketing ; Volume 13, number 3,Abingdon Taylor and Francis 2005Content type:

text

Media type:

unmediated

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volume

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Summary: Our study of 116 new product development projects in Taiwanese Information Technology (IT) firms show that horizontal linkages more strongly impact on new product innovativeness than vertical linkages. The firm's learning ability or absorptive capacity increases new product innovativeness. It also moderates the impacts of corporate and research institute linkages on new product innovativeness. Moreover, we confirm that knowledge gains mediate the positive impacts of absorptive capacity and external linkages on new product innovativeness.

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Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	HF5415.13 JOU (Browse shelf(Opens below))	Vol.13, No.3, pages 199-218	Not for loan	For in-house use only

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Our study of 116 new product development projects in Taiwanese Information Technology (IT) firms show that horizontal linkages more strongly impact on new product innovativeness than vertical linkages. The firm's learning ability or absorptive capacity increases new product innovativeness. It also moderates the impacts of corporate and research institute linkages on new product innovativeness. Moreover, we confirm that knowledge gains mediate the positive impacts of absorptive capacity and external linkages on new product innovativeness.

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