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A relational approach of the supply function: created by Jesús Cambra-Fierro and Yolanda Polo-Redondo an extension to the new ventures phenomenon in the small and medium enterprise (SME) context

By: Contributor(s): Material type: TextTextSeries: Journal of Strategic Marketing ; Volume 17, number 5,Abingdon Taylor and Francis 2011Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISSN:
  • 0965254X
Subject(s): Online resources: Summary: The interest in correctly managing the relationships that companies establish with their suppliers increases and represents the first step toward ensuring that the product will comply with the desired standards This research proposes a model that explains the long-term orientation of firm-suppliers relationships, specifically focused on the small and medium enterprise (SME) context. This is because SMEs present different profiles to bigger firms and therefore they require special attention. We consider that the evolution of firms and their experience are also factors that affect the planning and managing processes of companies and their supply function, in particular. To analyze the effect of experience, we take the new ventures concept as a reference. The global sample is divided into two subsamples: ‘new ventures’ and ‘established forms’. The implications that derive from our research, its limitations and proposals for future research are also discussed.
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Item type Current library Call number Vol info Status Notes Date due Barcode
Journal Article Journal Article Main Library - Special Collections HF5415.13 JOU (Browse shelf(Opens below)) Vol.17, No.5, pages 411-431 Not for loan For in-house use only

The interest in correctly managing the relationships that companies establish with their suppliers increases and represents the first step toward ensuring that the product will comply with the desired standards

This research proposes a model that explains the long-term orientation of firm-suppliers relationships, specifically focused on the small and medium enterprise (SME) context. This is because SMEs present different profiles to bigger firms and therefore they require special attention.

We consider that the evolution of firms and their experience are also factors that affect the planning and managing processes of companies and their supply function, in particular. To analyze the effect of experience, we take the new ventures concept as a reference. The global sample is divided into two subsamples: ‘new ventures’ and ‘established forms’. The implications that derive from our research, its limitations and proposals for future research are also discussed.

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