Managers of UK based SMEs' perceptions of their overseas performance and competitiveness: a study of regular and sporadic internationalising firms created by Dave Crick

By:

Crick, Dave [author]

Material type: Text

TextSeries: Journal of Strategic Marketing ; Volume 17, number 5,Abingdon Taylor and Francis 2011Content type:

text

Media type:

unmediated

Carrier type:

volume

ISSN:

0965254X

Subject(s):

Online resources:

Click here to access online

Summary: The purpose of this paper is to investigate differences in the perceived performance and competitiveness of UK SMEs that are engaged in regular in comparison to sporadic activities in overseas markets. Findings from a postal survey and subsequent interviews establish that a number of differences exist between the two groups of firms and recommendations are proposed for policy makers when assisting managers in their internationalisation decisions.

Reviews from LibraryThing.com:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	HF5415.13 JOU (Browse shelf(Opens below))	Vol.17, No.5, pages 397-410	Not for loan	For in-house only

Browsing Main Library shelves, Shelving location: - Special Collections Close shelf browser (Hides shelf browser)

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	HF5415.13 JOU Emerging segmentation practices in the age of the social customer /	HF5415.13 JOU Innovative marketing in SMEs: an empirical study	HF5415.13 JOU Exploring the role of online customer experience in firms' multi-channel strategy: An empirical analysis of the retail banking services sector/	HF5415.13 JOU Managers of UK based SMEs' perceptions of their overseas performance and competitiveness: a study of regular and sporadic internationalising firms	HF5415.13 JOU A relational approach of the supply function: an extension to the new ventures phenomenon in the small and medium enterprise (SME) context	HF5415.13 JOU The viability of a second-mover's market win with higher brand equity /	HF5415.13 JOU The role of marketing managers' commitment and involvement in marketing strategy implementation /	Next

The purpose of this paper is to investigate differences in the perceived performance and competitiveness of UK SMEs that are engaged in regular in comparison to sporadic activities in overseas markets. Findings from a postal survey and subsequent interviews establish that a number of differences exist between the two groups of firms and recommendations are proposed for policy makers when assisting managers in their internationalisation decisions.

There are no comments on this title.

to post a comment.

here