Customer perceptions of dependencies in customer–supplier relationships created by Robert C Fink ,William L James and Kenneth J Hatten.

By:

Fink, Robert C [author]

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Material type: Text

TextSeries: Journal of Strategic Marketing ; Volume 19, number 1,Abingdon Taylor and Francis 2011Content type:

text

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unmediated

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volume

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Summary: This paper studies how customer and their supplier's dependency and the relative dependency of both firms correlates with customer perceptions of environmental uncertainties, relational exchange and both customer and supplier exchange benefits. The study draws on resource dependency and transaction cost economics theories and is based on a survey of 372 paper mills. The results indicate that customers perceive dependency is related to exchange benefits and not environmental uncertainties or relational exchange and the exchange benefits differ depending on which exchange partner is dependent and the relative dependence between the exchange partners.

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Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	HF5415.13 JOU (Browse shelf(Opens below))	Vol.19, No.1, pages 73-90	Not for loan	For in-house use only

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This paper studies how customer and their supplier's dependency and the relative dependency of both firms correlates with customer perceptions of environmental uncertainties, relational exchange and both customer and supplier exchange benefits. The study draws on resource dependency and transaction cost economics theories and is based on a survey of 372 paper mills. The results indicate that customers perceive dependency is related to exchange benefits and not environmental uncertainties or relational exchange and the exchange benefits differ depending on which exchange partner is dependent and the relative dependence between the exchange partners.

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