A negative side of outsourcing marketing functions and market -based learning process/ Jeong Eun Park

By:

Park, Jeong Eun [author]

Contributor(s):

Material type: Text

TextSeries: Journal of strategic marketing ; Volume 19 , number 5 ,Abingdon: Routledge Taylor and Francis, 2011Content type:

text

Media type:

unmediated

Carrier type:

volume

ISSN:

0965-254X

Subject(s):

Online resources:

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Summary: Dynamic capabilities, understood as the ability to renew a firm's competences, enable a firm to attain competitive advantage over time, and successful performance in a turbulent environment. The present research explored the dynamic capabilities of international retailers in China from a grounded theory perspective. In-depth interviews with top managers identified 11 dimensions of dynamic capabilities. Their specificities in the field of retail internationalization, and the implications for how to build and classify dynamic capabilities for international retailers through the firm's strategic activities in the host country, are discussed.

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Holdings
Item type	Current library	Call number	Vol info	Copy number	Status	Notes	Date due	Barcode
Journal Article	Main Library - Special Collections	HF5415.13 JOU (Browse shelf(Opens below))	Vol 19, No 5 pages 471-486	SP9488	Not for loan	For In-house use only

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Previous	HF5415.13 JOU Dynamic capabilities in a turbulent market environment: Empirical evidence from international retailers in China/	HF5415.13 JOU Branding in UK banks and building societies: a relationship approach	HF5415.13 JOU The impact of relation specific investment	HF5415.13 JOU A negative side of outsourcing marketing functions and market -based learning process/	HF5415.13 JOU Customer perceptions of dependencies in customer–supplier relationships	HF5415.13 JOU Strategic alliances as an element of innovative marketing in SMEs	HF5415.13 JOU The management of customer relationships as assets in the retail banking sector	Next

Dynamic capabilities, understood as the ability to renew a firm's competences, enable a firm to attain competitive advantage over time, and successful performance in a turbulent environment. The present research explored the dynamic capabilities of international retailers in China from a grounded theory perspective. In-depth interviews with top managers identified 11 dimensions of dynamic capabilities. Their specificities in the field of retail internationalization, and the implications for how to build and classify dynamic capabilities for international retailers through the firm's strategic activities in the host country, are discussed.

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