Media and communication research methods : an introduction to qualitative and quantitative approaches / created by Arthur Asa Berger.
Material type:
TextPublisher: SAGE, 2016Copyright date: ©2016Edition: Fourth editionDescription: 417 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9781483377568
- P91.3 BER
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
|
Main Library Core Collection | P91.3 BER (Browse shelf(Opens below)) | 152565 | Available | BK139322 | ||
| Core Collection | Main Library Core Collection | P91.3 BER (Browse shelf(Opens below)) | 152566 | Available | BK139606 | ||
|
Book
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Main Library Open Shelf | P91.3 BER (Browse shelf(Opens below)) | 152567 | Available | BK139328 |
Includes bibliographical references and index.
A concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Packed with detailed examples and practical exercises, this fourth edition includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this text will help students understand, practice, and master media and communication research.
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