Midlands State University Library
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Global communication : theories, stakeholders, and trends created by Thomas L. McPhail

By: Material type: TextTextPublication details: Malden: Blackwell Publishing, 2006.Edition: Second editionDescription: 357 pages illustrations. 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1405134666
  • 1405134275 (pbk.)
Subject(s): LOC classification:
  • P96.I5
Contents:
Global communication -- Development research traditions and global communication -- American multimedia giants -- Non-US stakeholders of global communications systems -- Global issues, music and MTV -- CNN international : role, impact, and global competitors -- The roles of global news agencies -- Media in the Middle East and North Africa / Ralph Berger -- The role of global advertising -- The message : the role of international organizations -- The medium : global technologies and organizations -- The internet : the new frontier -- Summary and conclusions.
Summary: "Discussing the major trends, stakeholders, and global activities involved in international communication, this book provides new insights into the worldwide factors affecting media. This newly revised edition provides updates for all developments in media since 2002 most substantially for the war on terrorism, the Afghanistan and Iraq wars, Al Jazeera, and Arabic media systems."--BOOK JACKET.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Main Library Open Shelf P96.15 McP (Browse shelf(Opens below)) 81594 Available BK47329

Includes bibliographical references and index

Global communication -- Development research traditions and global communication -- American multimedia giants -- Non-US stakeholders of global communications systems -- Global issues, music and MTV -- CNN international : role, impact, and global competitors -- The roles of global news agencies -- Media in the Middle East and North Africa / Ralph Berger -- The role of global advertising -- The message : the role of international organizations -- The medium : global technologies and organizations -- The internet : the new frontier -- Summary and conclusions.

"Discussing the major trends, stakeholders, and global activities involved in international communication, this book provides new insights into the worldwide factors affecting media. This newly revised edition provides updates for all developments in media since 2002 most substantially for the war on terrorism, the Afghanistan and Iraq wars, Al Jazeera, and Arabic media systems."--BOOK JACKET.

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