Consumer culture theory edited by Eric J. Arnould and Craig J. Thompson

Includes bibliographical references and index

Introduction: What is Consumer Culture Theory?Part 1: Consumption IdentityChapter 1: Consumers Volitional Identity Projects - Hope SchauChapter 2: Family & Collective Identity Projects - Amber Epp, Tandy ThomasChapter 3: Critical Reflections on Consumer Identity - Michelle Weinberger, David CrockettPart 2: Marketplace CulturesChapter 4: Consumption Tribes and Collective Performance - Bernard Cova, Avi ShankarChapter 5: Consumer Produced, Emergent & Hybrid Markets - Daiane Scaraboto, Eminegul KarababaChapter 6: Glocalization of Marketplace Cultures - Burcak Ertimur, Gokcen Coskuner-BalliPart 3: The Socio-Historic Patterning of ConsumptionChapter 7: Social Class - Paul Henry, Mary-Louise CaldwellChapter 8: Gender - Luca Visconti, Shona Bettany, Pauline MacLaranChapter 9: Ethnicity - Robert L. Harrison III, Kevin D. Thomas, Samantha N. N. CrossChapter 10: Global Mobilities - Fleura Bardhi, Marius LuedickePart 4: The Ideological Shaping of Consumption Practices and Consumers' Co-creative AppropriationsChapter 11: Neoliberalism and Consumption - Ela Veresiu, Markus GieslerChapter 12: Social Distinction and Practices of Taste - Zeynep Arsel, Jonathan BeanChapter 13: Consumer Resistance & Subaltern Consumption - Dominique Roux, Elif Izberk-BilginChapter 14: Conclusion

"Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being."

Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendal Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organisation and the Corporatization of Education.