Challenging corporate social responsibility : lessons for public relations from the casino industry created by Jessalynn R. Strauss and edited by Kevin Moloney
Material type:
- text
- unmediated
- volume
- 9780415706377 (hbk.)
- HV6711
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Harare Campus Library Open Shelf | HV6711 STR (Browse shelf(Opens below)) | 149746 | Available | BK135641 | ||
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Harare Campus Library Open Shelf | HV6711 STR (Browse shelf(Opens below)) | 149745 | Available | BK136532 |
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Includes bibliographical references and index
Introduction -- CSR : walking the walk, talking the talk -- The casino industry grows up -- Understanding the global casino industry -- Casino city in the desert : history and context of Las Vegas, Nev -- CSR in Las Vegas -- Trouble points : implications of strategic CSR -- Conclusions and future directions.
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