Midlands State University Library
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Challenging corporate social responsibility : lessons for public relations from the casino industry created by Jessalynn R. Strauss and edited by Kevin Moloney

By: Contributor(s): Material type: TextTextLanguage: English Series: Routledge new directions in public relations and communication researchPublication details: Abingdon Routledge 2015Description: 161 pages 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415706377 (hbk.)
Subject(s): LOC classification:
  • HV6711
Contents:
Introduction -- CSR : walking the walk, talking the talk -- The casino industry grows up -- Understanding the global casino industry -- Casino city in the desert : history and context of Las Vegas, Nev -- CSR in Las Vegas -- Trouble points : implications of strategic CSR -- Conclusions and future directions.
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Includes bibliographical references and index

Introduction -- CSR : walking the walk, talking the talk -- The casino industry grows up -- Understanding the global casino industry -- Casino city in the desert : history and context of Las Vegas, Nev -- CSR in Las Vegas -- Trouble points : implications of strategic CSR -- Conclusions and future directions.

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