Midlands State University Library
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Challenging corporate social responsibility : lessons for public relations from the casino industry created by Jessalynn R. Strauss and edited by Kevin Moloney

By: Contributor(s): Material type: TextTextLanguage: English Series: Routledge new directions in public relations and communication researchPublication details: Abingdon Routledge 2015Description: 161 pages 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415706377 (hbk.)
Subject(s): LOC classification:
  • HV6711
Contents:
Introduction -- CSR : walking the walk, talking the talk -- The casino industry grows up -- Understanding the global casino industry -- Casino city in the desert : history and context of Las Vegas, Nev -- CSR in Las Vegas -- Trouble points : implications of strategic CSR -- Conclusions and future directions.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Harare Campus Library Open Shelf HV6711 STR (Browse shelf(Opens below)) 149746 Available BK135641
Book Book Harare Campus Library Open Shelf HV6711 STR (Browse shelf(Opens below)) 149745 Available BK136532

Includes bibliographical references and index

Introduction -- CSR : walking the walk, talking the talk -- The casino industry grows up -- Understanding the global casino industry -- Casino city in the desert : history and context of Las Vegas, Nev -- CSR in Las Vegas -- Trouble points : implications of strategic CSR -- Conclusions and future directions.

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