Marketing : a critical textbook Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren and Mark Tadajewski.
Material type:
TextLanguage: English Publication details: London : SAGE, 2011.Description: 245 pages illustrations 25 cmISBN: - 9781848608788 (pbk.)
- HF5415 MAR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Harare Campus Library Open Shelf | HF5415 MAR (Browse shelf(Opens below)) | 149706 | Available | BK135940 | ||
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Book
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Main Library Open Shelf | HF5415 MAR (Browse shelf(Opens below)) | 149707 | Available | BK135973 |
Browsing Harare Campus Library shelves, Shelving location: Open Shelf Close shelf browser (Hides shelf browser)
| HF5415 MAR Marketing 10/11 | HF5415 MAR Marketing theory : a student text | HF5415 MAR Marketing | HF5415 MAR Marketing : a critical textbook | HF5415 PAL Principles of marketing | HF5415 PAL Principles of marketing | HF5415 PAL Principles of marketing |
Includes bibliographical references and index.
Introducing the History of Marketing Theory and Practice Marketing 'Science' and the Paradigm Debates What's the Story? Analyzing Marketing Discourse Interrogating the Ideological Function of Marketing The Management of Marketing Taking a Different Look at Business-to-Business Marketing Consumer Surveillance and Marketing Research Consumer Rights and Resistance Consumer Society and the Production of Identity Marketing and the Sign Globalization and Ethics
Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.
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