Midlands State University Library
Image from Google Jackets

Strategic management in the media : from theory to practice created by Lucy Küng

By: Material type: TextTextLanguage: English Publication details: London Sage 2008Description: 248 pages ill. 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781412903127 (hbk.)
  • 9781412903134 (pbk.)
Subject(s): LOC classification:
  • P96.M34
Contents:
Introduction PART ONE: STRATEGIC CONTEXT Sectors of the Media Industry Trends in the Strategic Environment Convergence and its Causes PART TWO: FROM CONTEXT TO CONCEPTS Strategy in the Media Industries Managing Technological Change Creativity and Innovation Cognition, Culture and Strategy Organisational Structure Leadership Conclusions
Summary: Lucy Kun̈g-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management.
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Zvishavane Library Open Shelf P96.M34 KUN (Browse shelf(Opens below)) 149920 Available BK135490
Book Book Zvishavane Library Open Shelf P96.M34 KUN (Browse shelf(Opens below)) 149567 Available BK135502
Book Book Zvishavane Library Open Shelf P96.M34 KUN (Browse shelf(Opens below)) 149566 Available BK135721
Book Book Zvishavane Library Open Shelf P96.M34 KUN (Browse shelf(Opens below)) 149565 Available BK135571
Book Book Zvishavane Library Open Shelf P96.M34 KUN (Browse shelf(Opens below)) 149564 Available BK135562
Book Book Zvishavane Library Open Shelf P96.M34 KUN (Browse shelf(Opens below)) 149563 Available BK135499
Book Book Zvishavane Library Open Shelf P96.M34 KUN (Browse shelf(Opens below)) 142994 Available BK126735
Book Book Zvishavane Library Open Shelf P96.M34 KUN (Browse shelf(Opens below)) 107289 Available BK77789
Book Book Zvishavane Library Open Shelf P 96.M34 KUN (Browse shelf(Opens below)) 82979 Available BK48986

Includes bibliographical references and index

Introduction PART ONE: STRATEGIC CONTEXT Sectors of the Media Industry Trends in the Strategic Environment Convergence and its Causes PART TWO: FROM CONTEXT TO CONCEPTS Strategy in the Media Industries Managing Technological Change Creativity and Innovation Cognition, Culture and Strategy Organisational Structure Leadership Conclusions

Lucy Kun̈g-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management.

There are no comments on this title.

to post a comment.