Strategic management in the media : from theory to practice created by Lucy Küng

By:

Küng, Lucy [author]

Material type: Text

TextLanguage: English Publication details: London Sage 2008Description: 248 pages ill. 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781412903127 (hbk.)
9781412903134 (pbk.)

Subject(s):

LOC classification:

P96.M34

Contents:

Introduction PART ONE: STRATEGIC CONTEXT Sectors of the Media Industry Trends in the Strategic Environment Convergence and its Causes PART TWO: FROM CONTEXT TO CONCEPTS Strategy in the Media Industries Managing Technological Change Creativity and Innovation Cognition, Culture and Strategy Organisational Structure Leadership Conclusions

Summary: Lucy Kun̈g-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	Zvishavane Library Open Shelf	P96.M34 KUN (Browse shelf(Opens below))	149920	Available	BK135490
Book	Zvishavane Library Open Shelf	P96.M34 KUN (Browse shelf(Opens below))	149567	Available	BK135502
Book	Zvishavane Library Open Shelf	P96.M34 KUN (Browse shelf(Opens below))	149566	Available	BK135721
Book	Zvishavane Library Open Shelf	P96.M34 KUN (Browse shelf(Opens below))	149565	Available	BK135571
Book	Zvishavane Library Open Shelf	P96.M34 KUN (Browse shelf(Opens below))	149564	Available	BK135562
Book	Zvishavane Library Open Shelf	P96.M34 KUN (Browse shelf(Opens below))	149563	Available	BK135499
Book	Zvishavane Library Open Shelf	P96.M34 KUN (Browse shelf(Opens below))	142994	Available	BK126735
Book	Zvishavane Library Open Shelf	P96.M34 KUN (Browse shelf(Opens below))	107289	Available	BK77789
Book	Zvishavane Library Open Shelf	P 96.M34 KUN (Browse shelf(Opens below))	82979	Available	BK48986

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Previous	P96.M34 HAN Handbook of media management and economics /	P 96.M34 KUN Strategic management in the media : from theory to practice	P96.M34 KUN Strategic management in the media : from theory to practice	P96.M34 KUN Strategic management in the media : from theory to practice	P96.M34 KUN Strategic management in the media : from theory to practice	P96.M34 KUN Strategic management in the media : from theory to practice	P96.M34 KUN Strategic management in the media : from theory to practice	Next

Includes bibliographical references and index

Lucy Kun̈g-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management.

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