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The predictive postcode : the geodemographic classification of British society Richard Webber & Roger Burrows.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: Los Angeles : SAGE, 2018Copyright date: ©2018Description: xxx, 296 pages : illustrations (some color), color maps ; 25 cmContent type:
  • text
  • still image
  • cartographic image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781526402349
Subject(s): LOC classification:
  • HB2043.A3 WEB
Contents:
part I. Neighbourhood classification and the analysis of social behaviour -- Neighbourhoods and their classification -- The precursors to geodemographic Classification -- The emergence of contemporary geodemographics -- The wider adoption of 'commercial sociology' -- Who do they think you are? : capturing the changing face of British society -- part II. A geodemographic account of social change -- The liberal metropolitan elite : 'citizens of nowhere'? -- Municipal overspill estates : educational under-achievement among the 'left behinds'? -- Minority communities : melting pots or parallel lives? -- The British countryside : playgrounds for the middle classes? -- Coastal communities : all victims of low-cost airline travel? -- Part III. Coda -- A geodemographic travelogue -- Geodemographics in the future.
Summary: "It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice commercial sociology . Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of big data the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis."-- Provided by publisher.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Zvishavane Library Open Shelf HB2043.A3 WEB (Browse shelf(Opens below)) 148393 Available BK134949

Includes bibliographical references (pages 275-285) and index.

part I. Neighbourhood classification and the analysis of social behaviour -- Neighbourhoods and their classification -- The precursors to geodemographic Classification -- The emergence of contemporary geodemographics -- The wider adoption of 'commercial sociology' -- Who do they think you are? : capturing the changing face of British society -- part II. A geodemographic account of social change -- The liberal metropolitan elite : 'citizens of nowhere'? -- Municipal overspill estates : educational under-achievement among the 'left behinds'? -- Minority communities : melting pots or parallel lives? -- The British countryside : playgrounds for the middle classes? -- Coastal communities : all victims of low-cost airline travel? -- Part III. Coda -- A geodemographic travelogue -- Geodemographics in the future.

"It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice commercial sociology . Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of big data the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis."-- Provided by publisher.

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