Midlands State University Library
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Global marketing : practical insights and international analysis created by Carlyle Farrell

By: Material type: TextTextLanguage: English Publication details: Los Angeles Sage 2015Description: 347 pages col. ill. 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s):
Contents:
Machine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing.
Summary: Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.
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Holdings
Item type Current library Call number Copy number Status Notes Date due Barcode
Book Book Harare Campus Library Open Shelf HF1416 FAR (Browse shelf(Opens below)) 148341 Available Donation BK134938
Book Book Harare Campus Library Open Shelf HF1416 FAR (Browse shelf(Opens below)) 139929 Available BK121022
Book Book Main Library Open Shelf HF1416 FAR (Browse shelf(Opens below)) 148261 Available BK134943

Includes bibliographical references and index

Machine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing.

Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.

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