Alchemy : the surprising power of ideas that dont make sense Rory Sutherland

By:

Sutherland, Rory [Author]

Material type: Text

TextLanguage: English Publication details: London WH Allen 2019Description: 371 pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780753556504

Subject(s):

LOC classification:

HF5822 SUT

Summary: The best ideas don't make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Main Library Open Shelf	HF5822 SUT (Browse shelf(Opens below))	147225	Available		BK133939

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Previous	HF5821 ROS Advertising communications and promotion management.	HF5821 ROS Advertising communications and promotion management.	HF5822 PAC The hidden persuaders.	HF5822 SUT Alchemy : the surprising power of ideas that dont make sense	HF5823 WELL Advertising : principles & practice	HF5823 ARE Contemporary Advertising.	HF5823 ARE Contemporary Advertising.	Next

Includes index.

The best ideas don't make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times.

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